Fitness Superstore was founded in 1994, and has grown to become the largest supplier of specialist fitness equipment in the UK. Proud to be a ‘bricks and mortar’ retailer rather than just a website, Fitness Superstore has 11 fitness showrooms in the UK including Birmingham, Manchester, Leeds and Kent. As well as offering gym equipment, boxing equipment, sports nutrition and commercial equipment, Fitness Superstore also gives exclusive access to popular US brands like Vectra and Stairmaster. Not only does Fitness Superstore sell at the most competitive prices, but it also offers various vouchers and discount codes for a total customer-first approach.