Into the Blue certainly has reason to be proud of its roots. The company started life in 1996 as Air Activity Gift Vouchers, an off-shoot of Air Displays International Ltd. Based right on the airfield at the legendary Biggin Hill airport, Air Displays International has been responsible for organising the world-renowned Biggin Hill Air Fair and other air shows, since 1963.
The idea behind Air Activity Gift Vouchers was simple. Every year, over 60,000 spectators would attend the Air Fair and it was soon realised that many of these fans of flying would actually like to ‘have a go’ themselves. Working closely with established aviation contacts, a range of nationwide air-based experiences were offered for sale.
As the idea of selling activity gift vouchers quite literally took off, the company was keen to expand into other areas. In 1998 Into the Blue was established and many water and driving based activities were added to the sales portfolio.
Since then, the range of activities has steadily increased and the company now boasts in excess of 700 experiences. With an ever-expanding team of staff, Into the Blue moved into purpose built offices at the start of 2006.
Into the Blue prides itself on its no-nonsense, customer friendly approach. The business is based on the internet, with the website providing as much information as possible to the client. Into the Blue has always believed in having a full customer service team to offer help, advice and sales support to clients.
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